So file this under strange, but probably helpful. For years, memory foam has been used for bedding. This includes memory foam mattresses, toppers, covers, pillows, and other related items. However, some genius Slovenian scientists have now taken memory foam’s useful properties and applied them to women’s underwear, particularly, bras.

Thanks to the handy work of these scientists, memory foam can be used to enhance the chests of women across the world, as reported by the Irish Independent.

Memory foam is sensitive to heat and malleable when in contact with the human body. Thus, unlike pushup bras that don’t conform as well to a woman’s body, memory foam is a perfect application for bras. Lingerie company Dalila is already moving forward with new bras using memory foam.

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